Is selling a product different to selling a service? Join Alan as he meets CheyAnne the founder of Shine Athleisure and they figure out together the best way to sell her products. CheyAnne could sell directly or she could work to sell through retailers. What is the right approach? How will she find the customers she needs? Answer the questions Alan asks alongside CheyAnne and this episode will help you diagnose where you are with your sales process and where to go next!