Is SEO right for you? Should you be using search-engine optimization to get customers to find you? It is the fabled beast of all marketing where you have created your website, worked to become the top result in Google and then floods of customers turn up at your inbox or on your phone and you don’t have to do anything else. Is it actually real? How much effort does it take? Can you actually become the number one result on Google for the keywords you want to? In this episode, Alan interviews a search engine optimization expert, Farzad Rashidi to learn whether it’s possible for mere mortals like us to get to the top of the google rankings!