I have been talking to you about running marketing mini-experiments, getting out there and testing and measuring the results. Last episode, Adam started testing email marketing, Facebook adverts and influencer outreach. This week we get to find out the results. Did it work? Did he lose money on the Facebook advert? Did anyone respond to his outreach? Marketing is a series of running tests, measuring the results, and working out if we made money or not! This one is a must listen!