How much time should you spend optimizing your website for search engines? Is search engine optimization a strategy worth following for small businesses to gain customers. After years of research and experimentation, Alan has amped up his efforts on his blog, to get to the top of the Google results. After the crash of a frustrating mini-experiment on people per hour, he asks Henry from The Rebel Business School team for help working out how to optimize his website for Google. In this episode, you can learn from Alan’s mistakes and Henry’s guidance on how to improve your website for the Google rankings.